Your company logo and branding is integral to marketing your business as it provides you with a recognisable identity. This is integral to getting more trade from your customers as it helps people remember your name and visual identity.
By having a clear and concise logo and brand, it is easier for people to recognise your business. This means that if you have given someone a business card and they then look at your website or see your shop sign they will associate it with you.
Once you have a brand worked out for your business it also makes future marketing easier and quicker as you have a style to use for business cards, letterheads, compliment slips and other marketing like flyers, posters, vouchers and even your website.